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Problem to explore: As humans, we have the overflow of things.
At first, I defined 5 areas to develop:
Information about the scale and trends of the problem in Poland I collected during the desk research conducted in the beginning. That helped me with the selection of people to conduct in-depth interviews. Then, I prepared a screener questionnaire posted on social media groups or done by people found with help of a snowball method.
In the in-depth interviews respondents were asked about 60 questions divided by several areas. Additionally, when respondents were using the swap-things apps, they were observed how they deal with the apps.
All the data was recorded and collected which helped me with the later analysis. Based on that, we I created 2 personas:
To better know all the process going while getting things from others or sharing them with others, I prepared Experience Journey Maps with all stages our users go through, activities they do and emotions they have.
Knowing all of the information so far, I decided to start building the value proposition with the use of the Value Proposition Canvas. That helped me to define how I can address future users' needs and pain points.
Further, I prepared competition analysis and benchmarking, but not only in share-things apps. I also took into considerations other solutions with features I found interesting as a possible use in our mobile app. Among those apps, there were Facebook, Amazon, Vinted or Tinder.
I defined MVP features and KPIs to help me measure the development of the app, my concept to do that was:
To explore the multiple contexts of usage even more, I created user scenarios. Based on those I prepared user flow diagrams which helped me to clarify particular steps that user may take to achieve their goals. Later, having the user flows finished, I used paper prototyping method to visualise transitions between certain screens.
Every step I went through, eventually, let me formulate the most important project decisions:
The application prototype was designed in Axure RP. My team used our own design system. All the designs were implemented with the grayscale palette with only one main colour, highlighting the main actions, buttons and information.
I also conducted usability tests on our prototyped application with a use of Loop11 tool. This let us to see what we need to improve and rethink in the future.
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