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Problem to explore: As humans, we have an abundance of possessions.
Initially, I identified five areas for development:
5. What are their primary challenges and habits?
During my desk research, I conducted preliminary data collection to assess the scale and trends of the problem in Poland. This information facilitated the selection of individuals for in-depth interviews. Subsequently, I developed a screener questionnaire and shared it through social media groups or utilised the snowball method to identify potential respondents.
In-depth interviews were conducted with the respondents, who were asked approximately 60 questions across similar apps. Additionally, when the respondents utilised swap-things applications, their interactions with these applications were observed.
All collected data was recorded and thoroughly analysed, enabling me to derive insights for subsequent phases. Based on this analysis, I created two personas:
To gain a comprehensive understanding of the processes involved in acquiring and sharing no longer needed by them things, I developed Experience Journey Maps that outline the stages users encounter, the activities they engage in, and the emotions they experience.
Having acquired this comprehensive information, I commenced the development of the value proposition using the Value Proposition Canvas. This tool enabled me to clearly define how I can address the future needs and pain points of my target audience.
Additionally, I conducted a competitive analysis and benchmarking study, not only within the share-it app category but also across various other solutions that possess features that I believe could be integrated into our mobile application. Among these notable examples are Facebook, Amazon, Vinted, and Tinder.
I defined the Minimum Viable Product (MVP) features and key performance indicators (KPIs) to facilitate the evaluation of the app’s progress.
To further explore the diverse contexts of usage, I developed user scenarios. These scenarios guided the creation of user flow diagrams, which clarified the specific steps users may take to accomplish their objectives. Subsequently, upon completing the user flows, I employed the paper prototyping method to visualise the transitions between various screens.
Throughout each iteration of the project, I gained valuable insights that ultimately guided the formulation of crucial project decisions:
The application prototype was meticulously designed using Axure RP. Our team adhered to our established design system, ensuring consistency throughout the design process. All designs were executed in a grayscale palette, with a single dominant colour highlighting the primary actions, buttons, and information.
To enhance our understanding of the user experience, I conducted usability tests on the prototyped application utilising the Loop11 tool. These tests provided valuable feedback, enabling us to identify areas for improvement and refine our approach for future iterations.
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